MailgentMailgent
Sales Follow-ups

The email infrastructure
for autonomous sales follow-ups.

Developers building sales agents need reliable email primitives — send follow-ups, read replies, manage threads, and label conversations by stage. Mailgent provides the mail API and threading infrastructure so your agent can run multi-step follow-up sequences without human intervention.

mail.sendmail.replymail.list_messagesmail.update_labels

API Primitives used

mail.send

Send outbound emails

Compose and send follow-up emails from your agent's identity. Full control over subject, body, and recipients.

mail.reply

Reply in-thread

Reply to existing conversations to keep follow-ups threaded. Maintains context for the recipient.

mail.list_messages

Check for replies

Poll the inbox for new messages. Filter by label, sender, or date to find prospect responses.

mail.update_labels

Track deal stage

Label threads by pipeline stage — interested, demo-booked, closed-won. Your agent organizes as it goes.

Sales follow-ups die when humans forget to send them.

Most deals require 5-7 touches before a prospect responds, but reps stop following up after two. The problem is not strategy — it is execution. Every missed follow-up is revenue left on the table. CRM reminder systems help, but they still depend on a human clicking send.

Developers building sales automation agents need email infrastructure that can send, read, and organize messages programmatically. Mailgent provides these primitives: mail.send for outbound, mail.reply for threaded responses, mail.list_messages to detect replies, and mail.update_labels to track pipeline stage.

How to build it.

01mail.send

Send the initial outreach

Your agent composes and sends personalized outreach using mail.send. Each email goes from a dedicated agent identity with its own address and reputation.

02mail.list_messages

Monitor for replies

The agent polls for responses using mail.list_messages, filtering by label or sender. When a reply arrives, it reads the content and decides the next action.

03mail.reply

Follow up or escalate

If no reply comes within your configured window, the agent sends a follow-up using mail.reply to stay in-thread. If a positive reply arrives, it labels the thread and alerts your sales team.

Example prompt

Check for replies from yesterday's outreach batch. For anyone who hasn't responded in 3 days, send follow-up #2. Label any positive replies as 'interested' and notify the sales channel.

What developers build.

Multi-step drip sequences

Build agents that execute 5-touch follow-up sequences with configurable delays, stopping automatically when a prospect replies.

Re-engagement campaigns

Build agents that identify stale deals via mail.list_messages, then send personalized re-engagement emails to revive cold conversations.

Meeting confirmation

Build agents that send meeting reminders 24 hours before scheduled calls and follow up with no-shows automatically.

Deal stage tracking

Build agents that read reply sentiment, update thread labels with mail.update_labels, and maintain pipeline visibility without CRM data entry.

Why not use a sales engagement platform?

Sales engagement platforms are closed systems with fixed workflows. You configure sequences in their UI, but you cannot build custom logic, integrate with your own models, or control the sending infrastructure. When you need something the platform does not support, you are stuck.

Mailgent gives you primitives, not a product. mail.send, mail.reply, mail.list_messages, and mail.update_labels are building blocks your agent uses however your logic requires. You own the workflow, the timing, and the decision-making.

Identity isolation

Each sales agent gets its own email identity. Outreach from one campaign never leaks into another.

Scoped access

Agents can only access their own mailbox. A follow-up agent cannot read support tickets or internal mail.

Audit logging

Every email sent and read is logged with timestamps. Full visibility into what your agent did and when.

Related use cases

Never miss a follow-up again.

Programmatically.